For my own design of the CD for my digipak, I first had to look at other designs to get a better idea of what conventions are used to create a successful product and attract an audience. These are three contrasting designs and reasons why they are successful, along with the decision of which aspects I will reference in my own final product.
The first design that I have chosen is that of Justin Timberlake's album 'Justified'. This design is very unique, as it is also a main selling point to promote both the artist and the album itself, by repeating the title 'justified', throughout the information within the large initials that abbreviate Justin Timberlake himself.
The background for this design is black so very basic, as the focus is on the text itself, which is done in a blue colour to show up well infront of the black, and also to match the album's colour theme. It is also an average size and in a very simple font in order to concentrate on the message being sent to the audience. The word 'Justified' is the only thing in white text to stand out, again giving recognition of these words and of the album's title to the audience so that they will remember it after reading this. The information is simply the titles of the songs on the album repeated over and over, again to keep this message in the audience's head. The only other text is around the bottom part of the CD, stating the company and rights of the music, and is in the same colour.
Overall, this design is extremely catchy and appealing to an audience, attracting them straight to the design, making them want to read what is within it, and therefore leaving a message in their head. However, I am unsure of weather this design will fit well to the genre of my video, so I have decided not to use this particular method.
The background for this design is black so very basic, as the focus is on the text itself, which is done in a blue colour to show up well infront of the black, and also to match the album's colour theme. It is also an average size and in a very simple font in order to concentrate on the message being sent to the audience. The word 'Justified' is the only thing in white text to stand out, again giving recognition of these words and of the album's title to the audience so that they will remember it after reading this. The information is simply the titles of the songs on the album repeated over and over, again to keep this message in the audience's head. The only other text is around the bottom part of the CD, stating the company and rights of the music, and is in the same colour.
Overall, this design is extremely catchy and appealing to an audience, attracting them straight to the design, making them want to read what is within it, and therefore leaving a message in their head. However, I am unsure of weather this design will fit well to the genre of my video, so I have decided not to use this particular method.
The next design that I have chosen to look at is again The Script's album 'The Script'. As the album cover is the same name as their band, they have chosen not to repeat this twice, but to just have it as one in a large size font. They have also used their iconic text to give recognition to the audience, and coloured it white to show it is important, using the conventions of a magazine/newspaper title. Because this text is so strong and recogniseable, they decided that no other design elements are needed, and instead had a black background with a slightly smokey mist over the design for a unique touch. At the bottom of the CD are the rights to the music in smaller white text to stand out as important to the audience.
The use of iconic text is very significant to an audience, as they can instantly recognise the band. I like this idea, however it would be difficult for me to use this as I do not have my own text that the audience will recognise, unless it is a repetition of the text throughout the digipak design as a way of conveying this, therefore I will look at doing that in my design. I like the simplistic approach to the design which shows only the title of the artists/album, therefore I will use this in my own creation, as I think using the white text gives significance and importance to what is being read, and the black background is a symbol of loneliness, a stereotypical aspect which is highlighted in heartbreak videos.
This is the final design I have chosen to look at, which is Adele's album '19', which is where the original version of our song is from. In this design, Adele has chosen to use a very pale yet noticeable pink for the background, representing a softer femenine side to the songs and album, and giving it a much more subtle feel. The whole design is purely this, and the artists name followed by the album title beside it in large white text for iconic value to the audience. As in the cover for 'To Make You Feel My Love', the title is in a thin yet bold text, which is Adele's iconic font used in many of her albums, followed by the title in hand-rendered text. The use of this hand-rendered and type combination gives a personal yet smart approach to the audience, making them feel as though the song and album are directed to them, yet still looks smart and official using the designed text. At the bottom of the CD there is a print from a company to show copyright to them, but the design overall is incredibly simplistic yet effective.
I like the use of hand-rendered text again to match the cover, so I will use this combination of type and hand-rendering in my own design. I also like the idea of the pale pink to represent females and giving it a softer more romantic approach, so I will consider this and if it will match the design of the rest of the digipak when producing my outcome.
The use of iconic text is very significant to an audience, as they can instantly recognise the band. I like this idea, however it would be difficult for me to use this as I do not have my own text that the audience will recognise, unless it is a repetition of the text throughout the digipak design as a way of conveying this, therefore I will look at doing that in my design. I like the simplistic approach to the design which shows only the title of the artists/album, therefore I will use this in my own creation, as I think using the white text gives significance and importance to what is being read, and the black background is a symbol of loneliness, a stereotypical aspect which is highlighted in heartbreak videos.
This is the final design I have chosen to look at, which is Adele's album '19', which is where the original version of our song is from. In this design, Adele has chosen to use a very pale yet noticeable pink for the background, representing a softer femenine side to the songs and album, and giving it a much more subtle feel. The whole design is purely this, and the artists name followed by the album title beside it in large white text for iconic value to the audience. As in the cover for 'To Make You Feel My Love', the title is in a thin yet bold text, which is Adele's iconic font used in many of her albums, followed by the title in hand-rendered text. The use of this hand-rendered and type combination gives a personal yet smart approach to the audience, making them feel as though the song and album are directed to them, yet still looks smart and official using the designed text. At the bottom of the CD there is a print from a company to show copyright to them, but the design overall is incredibly simplistic yet effective.
I like the use of hand-rendered text again to match the cover, so I will use this combination of type and hand-rendering in my own design. I also like the idea of the pale pink to represent females and giving it a softer more romantic approach, so I will consider this and if it will match the design of the rest of the digipak when producing my outcome.
No comments:
Post a Comment