This is the first design that I created, using a medium shot of me stood at the wall seen at the end of our video and in the flashback scene, which is why I chose this shot, looking out at the sea. I liked this shot as it was clear and looked professional from the lighting, and was also iconic to the audience as it was something taken directly from the video which I knew they would recognise. I then took reference from the Justin Timberlake back cover design I had researched. I placed the song title, coloured in gold for a professional look, and the album title, in the hand-rendered white font for clarity and a personal effect, down the side of the cd to the right and left for recognition to the audience so that they remember the name of the album even by just reading the back cover. I also experimented with the levels of the picture to give a deeper and more romantic effect, before using the 'Dawning of a new day' font to create the song titles for the design. For this process, I looked up 'greatest heartbreak songs' on the internet and found lots of titles that related to the same genre. I then named the tracks from these titles, and placed them in the centre around the figure of me, rehiterating the idea that the artist comes before the text and is the most important feature. I added drop shadows to make the text stand out over the background, and added a barcode and terms and conditions at the bottom of th design. I like the appearance of the darkened image and drop shadows over the text, as it gives a deeper more emotional feeling from the blue colour connotating sadness. However, I think that the text at the side of the design makes it look tacky and does not match with the colour codes as a whole. I have also considered the rest of the design, and I realise that this blue colour will not match the bright white backgrounds predominantly used in the rest of the digipak, therefore I have decided not to use this cover, and to instead create something bright to fit the colours and match the rest of the design to develop continuity further.
This is the second design that I created, this time using a white background to fit with the theme of my digipak. I used the hand-rendered text for the track titles, giving a shadow underneath for clarity of the text on such a contrasting background. I spaced these again around the large image of me which I placed slightly to the right of the design to allow space for the album titles to be placed. I experimented with the blur of this image on Photoshop, creating a very computerised animated effect. I liked this, as it was a different approach to the design and was very unique compared to previouus pages. I then placed the artist and album title headings on either side as before, and placed the music rights and barcode beside the image at the bottom. I like this design for its unique effect, however I do not think the animated effect fits enough with the rest of the design and looks odd in comparison. I also dislike the album headings at either side, as I still think that they look too bold and tacky, therefore I will design another cover and will not include this in it.
This is my final design I created. For this product, I debated about which image I should use to create the correct romantic effect that I wanted. After searching my images and experimenting with text over the background, I decided that the out of focus image I had previously used for the CD panel would be the most successful, as the soft effect of the poor focus connotates affection and emotion in a romantic way that will bring this idea accross to the audience when viewing the design. I then placed the album titles down the centre of the page in the same hand-rendered text as in previous designs, giving a drop shadow for clarity when reading. I also placed the artist and album titles at the top of the design as in the front cover, giving continuity and easier recognition to the audience. I like this better than in previous designs where the text was placed vertically at either side, as the colours in the image made the text difficult to see. I placed the rights and record producer name at the bottom again in black text along with the barcode. I decided not to use an image of the artist in this cover, as I thought that it would take away from the main romantic ideology of the background, and was finding it hard to make previous imagery fit in a way that would make this idea clear to the audience, and fit with the overall design. I like this outcome, as it conveys the correct ideas to the audience about the genre of the album, and is presented in a way that delivers a clear message of what is contained in the album to the audience when looking at it. For these reasons I have decided to use this in my final product.
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